![]() ![]() All of the streaming platforms are competing against each other for subscribers, hours of view time, and notoriety. Now, nearly every major streaming platform uses its own unique algorithm that combines human knowledge and machine learning to create a decision making process that will guide the viewer. Netflix has been using algorithms for recommending entertainment since 2007 when it was only sending DVDs. One could argue that that role is now filled by algorithms.Īmazon has been using recommendations from algorithms for its service since 1998. This person came to us at an influential time and changed the trajectory of our lives. This is where algorithms step in.Īctor Marc Maron theorizes that everyone had one person in their life that influenced their interests by introducing them to new films, music, books, clothes, or anything else. In December of 2015, consumer research from Netflix estimated that a subscriber loses interest after 60 to 90 seconds of browsing before they choose something or abandon the streaming platform. As streaming platforms have emerged as leading sources for entertainment media - particularly for film, television, and music - access to content has increased to an overwhelming amount in many cases. ![]()
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